This one has been ‘bothering’ me for quite a while, basically since the first time I spotted a product with the First Price logo on it.
Is it just me, or are these logos quite similar? Both have a red background, a white, bold font, and the names are very similar.
First Price is a popular Norwegian low-cost brand with products ranging from food and drinks to cleaning and animal food. It is property of NorgesGruppen who also owns the stores in which it is sold.
I wonder whether Mattel has had a serious chat with NorgesGruppen yet about this topic, or whether they just don’t bother since they don’t sell the same kinds of products…?